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Yes, those car-dealer billboards are upside-down and no, it's not a mistake

By adamg on Sun, 10/11/2015 - 2:40pm

Prime Motors took their wicked boring old billboards (like the one they'd leased right across Rte. 1 from Ernie Boch's joint in Norwood, those scamps) and had the message - basically just the corporate URL - turned upside down, on purpose. Part of it was to get people's attention, which it seems to have done, although not everybody's a fan:

I've driven past three tonight and they are driving me crazy!

Neighborhoods: 
Boston
Topics: 
Business


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Comments

By Dave on Sun, 10/11/2015 - 5:09pm.

˙pᴉdnʇs ʎʇʇǝɹd

By roadman on Tue, 10/13/2015 - 11:14am.

is pretty stupid. Sad how society so willingly accepts the proliferation of this nonsense.

By pq on Sun, 10/11/2015 - 6:28pm.

..like the guy in the middle of the Cambridge Street bridge, blocking the bike lane and half the right car lane, during Friday morning rush hour. Really?

By Ron Newman on Mon, 10/12/2015 - 9:02am.

The billboards appear to advertise drivepnme.com but that URL does not work.

By Nancy on Mon, 10/12/2015 - 11:13am.

I am a big fan of Prime but those ads are super distracting when you're driving on the Expressway. My brain can't process them and the right side up ones at the same time.

It feels like cognitive dissonance.