Boston City Hall decamps for Bluesky

Or avoid all of the twit type sites and just run a blog on the city's website.

Unfortunately, Mastodon just doesn't have the reach of other social media.

Website posts are very useful, but are only seen when people think to go to the city website. It's best to use multiple forms of notification, especially for those things that are unanticipated and time-sensitive. Bluesky, email, posts on the city website complement each other. No single medium will reach everyone.

You go where the people are, is why.

When I read this article, I asked myself "what took them so long, twitter has been in the toilet and in decline for a number of years now" but the answer is numbers. But the answer is more than a 'okay this is what we're doing now' decision. Its metric based.

Remember there's 928304092384 sites out there that are social media or work like social media, but only a handful are used by businesses and government. That's because if you only have oh so many resources, you will want to focus your social media team's efforts on where the most of the people are so you get the best reach. Twitter was one of them for a long time. But now I think now enough people have left and migrated to bsky that businesses and gov't see enough change in 'the numbers' to warrant changing focus.

Unfortunately Mastodon just doesn't offer the reach yet, and with its semi-disconnected topology, getting 'reach' on mastodon is harder than other sites. I am sure data supports this decision not too. The reach isn't there yet.

A city-run blog won't work because you need to go and *check* when there's updates. Social media everyone is looking at for a myriad of reasons, so your reach is far better to post on there for it to be seen. Most aren't savvy enough to use RSS feeds (for private blogs) and the advent of social media, seems like the push how to do so fell by the wayside.

It's sad that it is like this. The requirement to be on a website in order to get reach to people or to receive updates. Esp when its gov't and the gov't isn't running the show, so we're at the mercy of private entity.