Winning the gay-marriage fight with kindness

Chris has some suggestions for people who will be fighting the ballot initiative to ban gay marriage:

... We need to tread carefully in the political fight on this. I think the middle of the road sentiment in the state is in a paradoxical position: they're probably fine with a let-live attitude on gay marriage, but they're pretty sick of tendentious arguments and approaches in both pro- and anti-marriage camps. I suspect our success will hinge on balancing the need to organize, persuade, advertise, lobby, what have you, with the recognition that this is not an issue a good slice of the citizenry is concerned about. Sometimes the soft sell sells best.