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The quiet demise of Steve's Ice Cream
By Ron Newman on Fri, 12/22/2006 - 8:17am
With no fanfare whatsoever, the last Steve's Ice Cream location has changed its name to Sprinkles Ice Cream. The store was at the east end of the Quincy Market building. I don't know exactly when the change happened -- some time in the last two or three months.
(A brief history for people who don't know what I'm talking about: Steve's started in the early 1970s as a famous ice cream parlor in Davis Square, and originated the concept of "mix-ins". Its founder, Steve Herrell, sold it, then a few years later started a competitor, Herrell's Ice Cream, which is still in business. Meanwhile, Steve's became first a local and then a national chain, but then declined and gradually lost all of its stores. Quincy Market was the last holdout.)
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Comments
Take me back
Ah, for the days of the original Steve's (in Somerville - and kids, this was back before Somerville was cool), when going there was A Big Deal and you'd snake through the line for 30 minutes just to get your sundae.
Steve's and Bertucci's
The original Steve's and the original Bertucci's, next door to each other. Neither chain is or was anything like what the original was like, so I don't much care about what happens to them -- the original Steve's exists as Herrells, and the original Bertucci's hasn't been in existence for years.
Far as I'm concerned, if you can't play bocce while waiting for your pizza, it ain't Bertucci's.
Sprinkles
I think it has been "Sprinkles" for a lot longer than two or three months. We don't go into the Quincy Market building very often, and the last time we did (which was sometime last spring, IIRC) it was already "Sprinkles".
For a while it was _______ Ice Cream
For a number of months, the sign said neither Steve's nor Sprinkles -- it was just "Ice Cream". The employees still wore shirts that said Steve's, and one of the advertising brochures said Steve's, but that was about it.
Sprinkles?
This is Boston, people. The place should be called Jimmies at the very least!
(Or "Jimmie's"; the apostrophe could be justified by pretending it's owned by some guy named Jimmie.)