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Suffolk University hires crisis PR firm to deal with PR crisis
By adamg on Fri, 03/04/2016 - 4:28pm
The Globe reports the Suffolk board of trustees has hired Raskey Baerlein, which firms often hire to handle PR crises, to replace Regan Communications, which firms often hire to handle PR crises, such as the one involving Regan and the ouster of the school's latest president.
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Huh?
No wonder they give so little financial aid to students
Priorities are elsewhere.
What's this about?
*briefly*
Regan Communications started doing PR for Suffolk 20+ years ago. After the first contract, Regan was able to get several friends & employees on the Suffolk Board of Trustees, and even had one of his employees simultaneously working as the Suffolk U head of public relations. After this careful seeding, Regan Communications was rubberstamped for PR work on behalf of Suffolk, regardless of how much the Regan product sucked (remember those smirky, arrogant T ads a couple of year ago?). McKenna called shenanigans, and some of those trustees who wanted her to be fired a month+ ago were tied to Regan.
Excellent choice!
Excellent choice!