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For people who live nowhere near a Market Basket

By adamg on Tue, 07/22/2014 - 11:02am

Market Basket scene from Holliston

It's easy to get confused on how to pronounce the chain's name. This video provides a handy tip.

H/t Spatch.

Topics: 
Business
Free tagging: 
Market Basket


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Comments

By Ron Newman on Tue, 07/22/2014 - 11:17am.

where's the local accent in this local show?

By adamg on Tue, 07/22/2014 - 11:36am.

Just ask my wife (an Illini) and daughter (Rozzie through and through) about how I pronounce "roast beef."

By kvn on Tue, 07/22/2014 - 1:31pm.

You got to go to the North Shore to get good roast beast anyway !

By Hyde_Parker on Tue, 07/22/2014 - 3:10pm.

You put the emphasis on beef?

By Somebody Else. on Tue, 07/22/2014 - 7:08pm.

... might as well be roast Chicken.

By anon on Tue, 07/22/2014 - 12:00pm.

I live in Holliston -- some of the older townies might drop the R, but not many others.

Besides, there's no Cumby's anywhere close to Holliston. The Superette closes at 8 and Country Farm closes at 10.

By Matt Frank on Tue, 07/22/2014 - 12:05pm.

How locals really say Market Basket: Demoulas (Pronounced Dahmoulas)

By Hyde_Parker on Tue, 07/22/2014 - 12:07pm.

When I first moved here, it took me YEARS to figure out that Demoulas and Market Basket were the same. I could never find Demoulas, and I thought the locals had some kind of secret, grocery-shopping hook up.

By Matt Frank on Tue, 07/22/2014 - 11:57pm.

I grew up near lots of older relatives and family friends and was bombarded with different names for everything. You may see the Boston Herald, my grandfather saw the Boston American. Tobin Bridge, try Mystic River Bridge. Every route has a number , some have two, others three, some go North and South and many have names that are attached that change every few miles (Route 16 is an excellent example.) It is a wonder new people can manage to find anything around here.

What is even more confusing is that at different points the words Demoulas and Market Basket were used at the same time (when both existed) or it would say Market Basket outside but Demoulas inside against the back wall.

By anon on Wed, 07/23/2014 - 8:45am.

When Foodmaster supermarkets were still around most people called them "Johnnie's".

By kvn on Thu, 07/24/2014 - 7:42am.

He must be familiar with the Jerry Jingle highway too !

By Lando on Tue, 07/22/2014 - 12:23pm.

I believe the true local would say Dahmoulases

By dpalomares on Tue, 07/22/2014 - 11:55am.

You know what... nevermind

By John SHaw on Tue, 07/22/2014 - 2:23pm.

Don't know who the WGBH racio reporter was, but she completely butchered the family name in her report, pronouncing it as "De MU las" (sounds like "new") rather than De MOO las." These newbies need to know how to pronounce things correctly, although I'm shocked none of the editors picked up on it - unless they too are not locals.

By Radioactive Man on Wed, 07/23/2014 - 8:02am.

Who's the blonde???